Let’s tap on a quick view of what is facing the snacks and beverages industry and what solutions Saidhem proposes to clients to move forward with their ideas in investing or promoting their existing snacks and beverages business.

• Challenge
 Competition from existing brands and new entrants

• Solution
 Develop a strategy specific for your products, do not follow the others because product differences merit different marketing based on your strengths

• Challenge
Evolving consumers trends

• Solution
Closely monitor demand trends through social media and other focus groups to undermine the value proposition and prevailing habits of consumers

• Challenge
Product costs

• Solution
Work out your pricing strategy based firmly on the cost-effectiveness of your product by working with a reliable supplier (see Saidhem)